Market Directions

♦ Market Research

  Surveys

  Focus Groups

  Demographics 

♦ Market Analysis

  Segmentation

  Market Share

   Campaign Effectiveness

♦ Market Metrics

   Customer Sat.

    Benchmarks

    Marketing ROI

   

   

 

 
...........................Market Directions
. . . . . . . . . . .Discovers Your Customers

Professional Marketing Associations


The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide and is a source for information, knowledge sharing and development in the marketing profession.

The ARF is the foundation in the advertising industry for creating, aggregating, synthesizing and sharing knowledge.

Serves the professional, educational and career development needs of business-to-business marketers.

DMA advocates industry standards for responsible marketing, and provides research, education, and networking opportunities to improve results throughout the entire direct marketing process.

Marketing Research Association is dedicated to advancing the practical application, use and understanding of the opinion and marketing research profession.

SCIP provides education and networking opportunities for business professionals working in the field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors)