Identify Client Needs
· What does client want to know as a result of the focus group?
· Identify and Recruit Participants
· Who does the client want the information from?
· Qualify Participant - Title, Industry, Consumer, etc.
· Arrange for compensation
Introduction of Focus Group to Participants
· Call Participants directly before session
· Make introduction of who/what/where/why
· Be sure participants are prepared with transportation, etc.
Create Moderator Guide & Engage Moderator
· What Questions need to be asked to promote discussion?
· Are any background,-informative materials needed?
· Brief moderator on subject
· Visuals Needed?
Focus Group Facility Details
· Video—Audio—Transcripts
· Refreshments
· Hostess
· Moderator
· Observers
Conduct Focus Group
· Debrief
· Immediately after group
· Get Observers feedback
Present Results
· Concise Report
· Present Timely
· Conclusions and Recommendations
