How Market Directions consults with its clients. 

•   In order for our client’s projects to be a success three outcomes must be achieved: 

1.      First, we provide a solution that is new to the client.

2.      Second, the client must achieve some measurable goal.

3.      Third, the client must be able to sustain improvement over time. 

Case Studies – Projects –

Market Directions has assisted many of its clients in setting clear objectives— identifying the strategies to meet those objectives and gathering the resources required to deliver the results. 

--- Market Directions produced a strategic business and marketing plan for a telecommunications company that resulted in over $30 million in investor financing.

o  Much of the business plan was based on research including —

§  secondary research – to understand the market demographics

§  primary research – to understand what customer requirements

--- Market Directions assisted a Health Care Company in setting its customers service objectives and meeting those objectives.

o  Customer Service objectives were set by a regulatory agency —

§   first, we looked at the skills of the personnel who delivered the service

§   next, we looked at the customer base

§   and third, we looked at the technology which assisted in delivery

§   finally, we made recommendations for implementation which include new technology, training and coaching of customer service reps ….. including management training. 

---  Market Directions assisted an oil company in determining the impact of its pipeline on populations.

o  Demographics surrounding the pipeline needed to be determined —

§   first, we plotted the pipeline by longitude and latitude

§   next, we measured the population within a 5 mile radius and mapped the results

---Market Directions assisted a retail luggage distributor in increasing its sales

o  The strengths and weaknesses of the company needed to be determined —

§   first, we segmented the market within product lines

§   second, we surveyed retail buyers and sales reps

§   third, we researched the competition and looked at our client in relationship to the competition

§   fourth, we surveyed consumers regarding brand awareness and identity

§   finally, we made recommendations for appropriate distribution and pricing strategies to appropriate retail outlets…. deleting some current outlets and adding others.