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Market Directions ♦ Market Research Surveys Focus Groups Demographics ♦ Market Analysis Segmentation Market Share Campaign Effectiveness ♦ Market Metrics Customer Sat. Benchmarks Marketing ROI |
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...........................Market Directions
. . . . . . . . . . .Discovers Your Customers
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Market Directions' services are focused on gathering data for evidence of customers' feelings, attitudes and beliefs, which provides sound data for new product development, selling techniques, brand awareness and marketing effectiveness. Markt Directions' market research provides you with evidence to make optimal marketing decisions. Many managers ignore evidence-- relying instead on ideology. The result? Poor-quality marketing campaigns that wate time and money, and risks your company's future. |
Still the most comprehensive instrument for collecting information |
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A "totally" satisfied customer contributes 14x's more revenue than a "somewhat" satisfied customer. |
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Market Directions measures customer satisfaction-- |
- of each individual customer touch point
- of the whole enterprise
- to increase customer loyalty
- to reduce customer turnover
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Achieve a depth of understanding, often more valuable than precise statistical data and measurements. |
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- National, Regional
- Recruiting
- Moderating
- Report & Analysis
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Segmenting your customers is a basic element of marketing, often ignored because of "new and innovative" marketing techniques. |
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- Delivering personalized offerings to the right customer is predicated on segmentation.
- The failure to segment current customers increases the time and effort --costs-- of obtaining new customers.
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