Market Directions

♦ Market Research

  Surveys

  Focus Groups

  Demographics 

♦ Market Analysis

  Segmentation

  Market Share

   Campaign Effectiveness

♦ Market Metrics

   Customer Sat.

    Benchmarks

    Marketing ROI

   

   

 

 
...........................Market Directions
. . . . . . . . . . .Discovers Your Customers
About Us

Market Directions is a full service custom market research firm that helps companies to identify and clarify distinct marketplace opportunities. We believe in and practice evidenced based marketing, that is supporting marketing decisions and campaigns with critical information and data which tells your customers stories.  The only way to gather evidence is with quality, thorough market research. 

Since 1994, we have enabled organizations, both large and small, to understand their customers in new ways. By asking the right questions and analyzing the answers, our unique, hands-on methodology enables CFOs, as well as senior marketing and sales executives, to significantly increase sales and gain measurable competitive advantage. 

We do this by using a variety of market research tools—from individual interviewing to broad-based electronic data gathering—and present our clients with new, exciting, and profitable ways to understand their customers and their environments.

Our promise to you? That as a result of our work, you will understand your customers and your business in a whole new way. You will see your products and services as your key customers see them, and, equipped with this critical information, that you will save both money and time, delivering your products to new markets of eager, highly-qualified buyers.

 

Mary M. Malaszek, Principal Manager/Founder

Mary uses her 25 years of experience to help companies fulfill their purpose of creating and servicing a satisfied customer.   

Holding various corporate positions at Fortune 500 Companies such as IBM, Hewlett Packard, Chase and Verizon, Mary learned the value and importance of knowledge--- in getting the job done. 

Now, as Market Directions Principal Manager she helps companies realize the value and importance of knowledge to get ahead of the competition and grow, profitably.  Unlike the sometimes cumbersome structure of large firm's, Malaszek started Market Directions small and remains small in order to stay in touch with her clients and the process. Mary is able to give clients personalized attention and believes in delivering excellence on time, and on budget.

Having a broad perspective Mary looks at the "big picture"; this and her 25 years of experience enables her to see gaps and roadblocks that may be limiting results of current marketing efforts. Mary loves to find strong, smart solutions through efficient, effective processes. 

Mary has a Bachelors Degree in Finance from Rochester Institute of Technology, has completed her graduate work at the University of Rochester and has professional qualifications in Marketing, Market Research and Product Management. 

Janice I. Pagano, Associate

 

Janice brings her retail experience to Market Directions, specializing in consumer spending. For consumer products and service companies, Janice has planned and completed new product introductions, promotions and ongoing communications programs to consumer audiences. She has also implemented marketing communication research, communications audits and image assessments to help clients through the strategic planning process.  Janice is able to give clients personalized attention and believes in delivering excellence on time, and on budget.